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10 Ways to Improve Your Landing Pages
A landing page is the first page a visitors sees after arriving on your website. Because people make snap judgments online, they are a critical element in your Internet marketing campaign’s success. In...
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The Landing Page: An Email’s Best Friend
Landing pages are the first thing people see when arriving on your website. If you can create a special page that matches your email offer, conversion rates will improve dramatically. This is because...
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7 Important Updates We Made With My New Blog Design
I’ve wanted to re-design this blog for a very long time, and now its finally live! My friend David did a great job with the design, and I wanted to point out the marketing strategy that went into the...
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Accelerate User Interaction With “White Hot” Online Touch Points
Where and when you ask for something on your website plays a HUGE role in how effective you are in getting people to perform whatever action you want them to take. This works so well because you’re...
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David Morton explains why guests don’t book with you directly (and how to fix...
David Morton is a revenue specialist with Bamboo Revenue in London. Today, we discuss what you need to know about encouraging direct bookings. Our conversation is less than 19 minutes, and I highly...
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Hotel website optimization priorities: 43+ questions to ask yourself while...
Redesigning your website? It’s the perfect time to optimize for effectiveness. Here are 43 design questions that will help you create a powerful web presence: Big questions What’s the #1 action we want...
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3 things your website must do in 3 seconds
Three seconds. That’s all you have to make a positive impression when someone lands on your website. Actually, you may well have much less time to do this. Research reported by the BBC indicates it...
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Google’s Instant Previews – and how they affect your web design
I recently wrote about 3 things your website must do in 3 seconds: the importance of quickly grabbing a first-time visitor’s attention and engaging them instantly. This remains true, but Google’s new...
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